PCD stands for propaganda cum distribution. It is a very important method and a lot of pharma companies have acknowledged this means of marketing their medicine, drugs and medical devices across the country and states.PCD pharma franchise are monopolizing the Indian market of pharmaceutical. With marketing and distribution privileges or rights provided to a pharma professional, distributor or a pharma group through a Pharmaceutical organization they have complete control over sales and marketing of this business set up. This monopolization is affecting the market scenario and the consequences are evident.
The whole concept
It is always easy to set up and build business if you have good connections in the market. Similarly if you are in pharma medical profession or has been working as a medical representative for long then it is evident that you will be having a good network of connections. So tomorrow if you decide to open a start up business in this same field it will be much easier job compared to a one who is novice in this field and trying to set up a business. In this case, you can influence their network to your sales and marketing benefits. This concept plays a major role in PCD pharma franchise gaining a monopoly over the pharmaceutical market. We will explain how.
One will come within reach of some good pharmaceutical companies and apply for monopoly rights in their area where his best medical contacts are located. After some of the legal and business documentation one will get the sole distributorship of that medical company in their region of work and overall profit from all the marketing as well as sales that they contribute using their personal network of prescribing doctors go in their pockets.
Now the question comes as how to choose good pharmaceutical company
The following requirements should be looked upon and if met with satisfactorily will make the company qualify as a good pharmaceutical company.
- Whether the company has a history of making good profit and is continuing the trend or not
- The range and quality of marketing material should be checked
- Pharma industry certification and required licensed should pass a strict scrutiny and cross examination
- The product quality of the pharma company should be of extremely high standard and they should have a good market presence so that no extra effort needs to be made for advertisement.
- The overall customer support and product accessibility should be good
Promotional inputs to be given in a pharma company
- Working Bags
- Visual Aid
- Reminder Cards
- Product Cards and Brochures
- Writing Pads & Diaries
- Catch Covers
- Business Visiting Cards
Amount of profit that can be made as a pharmaceutical company
The amount of profit in this business depends on how much one can expand their network, their own capability and sincerity in work. But in current times statistics shows great opportunities in this field and can surely make you earn huge profit if you work hard.